We're shutting down.

Hello to all my beautiful cherries. I am writing to you all with an update on Cherry Apparel.

It has come with the most challenging decision yet: We will officially close on December 31st, 2024. I've been going back and forth on this decision since Bedtime Cherry. My mission in 2016 was to create clothing that made people like me feel good in their skin. Comfortable in their own body with their fashion, it seems pretty dumb to hear a 14-year-old talk about it. My mission was reachable and achieved; I am happy to close this chapter of my life with all the love and memories I get to hold onto forever. This may be the end of Cherry Apparel, my baby, which I've been building for eight years and who I have to share with the world for three years. But this isn't the end of creating something beautiful; the world is gorgeous, and I am excited to embark on a new journey of creativity and beauty.

This has been my teenage dream for the longest time, and for a long time I feel like the best parts of me have been given. I promise I’m not done but need time to feel and get better.

Thank you to my amazing Cherry Team, my dolls Nicole, Linda, Isaiah, Jamiya, Bella, Viv, Tyus, Jesse, Andrea, Gilly, Alexis, Dilly, Jade, and Sam. These dolls helped me showcase a wide range of dolls who Cherry was made for. Thank you so much for all your hard work and, for being unique and helping me find passion in my creative space. To my Cherry Executive team: Grace, Dylan, Babydoll, and Destiny. Thank you for being the most fun and collaborative support system I've ever had. Planning launches and getting pop-up events ready, I'm so thankful for all of you. Lastly, we thank you for the amazing community that grew with us for the returning dolls, the brand new dolls, and even the sharing and reposting dolls. Thank you for everything you've done and for all your orders. My heart is truly whole, and I can't wait to share my next chapter with you.

Thank you for everything. Words can't describe it enough,
Isaiah <3